Elegance is in the details - Atmospheric and Branded Photography & Videography

A. Lange & Söhne: It’s All in the Details

Client

In short

Event Photography
Artistic Atmospheric Photos
Aftermovie Film

OneStop was invited by A. Lange & Söhne, a luxury watch brand from Germany, to showcase the Concours of Elegance 2023 in the royal setting of Hampton Court Palace, just outside of London, where classic car enthusiasts gather to admire the mechanical ingenuity and craftsmanship of some of the rarest automobiles from around the globe, an event sponsored by our friends at A. Lange & Söhne.

We have been working with them for some years now, creating content between Geneva, Milan, and London. This relationship works so well because both of us share a passion for creating the best possible product. With our friends at A. Lange & Söhne, we have the space to delve into our artform and explore our creative expression in a way that we can rarely access with other projects.

And so off we went to London in the rainy summer of 2023 to capture the Concours of Elegance, one of their vintage car show.

Vintage aftermovie

This was a 3 days production with a team of filmmakers and editors on-site in order to ensure next-day delivery of the film. The result is a vintage, rich & detailed account of the event.

Atmospheric and brand photo series

It took us a while to get a feel for the event. There were people everywhere, hundreds of photographers and content creators running about in all directions trying to take the perfect photo of a car. We all got caught up in the action and took hundreds of (useless) photos in the first morning. We then sat down, breathed, and blocked out the chaos to focus on our creative expression, taking a zoom lens to be able to distance ourselves from the grandious action, and gradually began noticing the wonderful details of the show: the texture of wheels, the old gear sticks, the reflection of the palace in the cars…

And that’s how we realized at that point why we get along so well with our friends at A. Lange & Söhne. We understand that the beauty lies in the details.