Trailer video for Richemont’s explorer video. Includes a fully conceptualised advertisement, live action filming, motion graphics, drone footage, and much more.                                                                                                                                         

The Brief

Richemont approached OneStop to create a trailer-campaign for their internal 6-month exchange program.

The Challenge

  • Reaching 35’000 people
  • Creating Diversity
  • Technical Challenge
  • Maintaining Authenticity

The Result

  • A dynamic cinematic trailer to create the buzz
  • Dozens of actors to create diversity
  • Weeks of preparations to respond to the technical challenges
  • Travelling to the mountains to stay authentic

Behind-the-scenes

We first tested the feasibility with a quick ’n dirty hand-operated slider

Technical Challenge

At One.Stop, we like to have at least one technical challenge per project.

This time, we decided to go for what we called the “Mega-Swap” – a scene where the locations, characters and clothes swap seamlessly, in order to reflect the universality of the project

The Mega Swap

and the final result

Animatic, or animated storyboard of the final project.

The Animatic

Here’s a behind-the-scenes look at the creative process – the animated storyboard.  

Showcasing explorers hiking up a mountain meant we need to juggle and balance a variety of factors: finding a remote-looking mountainous location in order to maintain authenticity, with ease of access in order to facilitate relocation of actors, technical team and gear, all the whilst keeping within budget constraints.
We ended up shooting in beautiful rochers-de-naye above Montreux.

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