The Brief
Richemont approached OneStop to create a trailer-campaign for their internal 6-month exchange program.
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The Challenge
- Reaching 35’000 people
- Creating Diversity
- Technical Challenge
- Maintaining Authenticity
The Result
- A dynamic cinematic trailer to create the buzz
- Dozens of actors to create diversity
- Weeks of preparations to respond to the technical challenges
- Travelling to the mountains to stay authentic
Behind-the-scenes
We first tested the feasibility with a quick ’n dirty hand-operated slider
Technical Challenge
At One.Stop, we like to have at least one technical challenge per project.
This time, we decided to go for what we called the “Mega-Swap” – a scene where the locations, characters and clothes swap seamlessly, in order to reflect the universality of the project
The Mega Swap
and the final result
Animatic, or animated storyboard of the final project.
The Animatic
Here’s a behind-the-scenes look at the creative process – the animated storyboard.
Showcasing explorers hiking up a mountain meant we need to juggle and balance a variety of factors: finding a remote-looking mountainous location in order to maintain authenticity, with ease of access in order to facilitate relocation of actors, technical team and gear, all the whilst keeping within budget constraints.
We ended up shooting in beautiful rochers-de-naye above Montreux.
OneStopComms SNC
Rue Fendt 1
1201, Geneva
