Launch of the State of Finance for Nature report - Graphic Design

UNEP & WEF: Launch of the State of Finance for Nature report

Client

World Economic Forum (WEF) & the United Nations Environment Program (UNEP)

In short

Graphic Design
Illustration
Animation
Animated Movie

The World Economic Forum and the United Nations Environment Programme partnered up to conduct the most in depth analysis into the State of Finance for Nature to date. The report was first published at a World Economic Forum conference in June 2021, and we have produced the follow-up reports each year since. UNEP selects about ten reports a year to be considered flagship, and therefore require quality materials to make sure the report has the desired international reach. OneStop was selected to provide all communications materials for the launch of the report.

Branding as the first step… and lay out follows

The first step was to define the visual identity of the programme. The keywords were “finance” and “nature”, so we decided on a professional and serious looking brand, with dark green and complementary red as main colors. Financial graphs and patterns were added as tertiary elements to enrichen the overall feeling. The title font is modern and boxy, and sets itself apart with a tech/finance look.

With this branding on hand, we could support the organisation developing a professional layout for their annual report, but not only…

For the first edition in 2021 we layed out the impact report, made infographics, and developed an animated video to showcase the key messages of the report, including the script writing and storyboarding processes. The report was translated in all official United Nations languages, French, Spanish, Chinese, Russian, and arabic, and presented at the Conference of Parties (COP26) and distributed internationally to media outlets. For the 2023 edition, the key message was a wake-up call to the world: 7 trillion USD are being invested into nature-negative finance activities and only 400 billion USD are being invested into Nature Based Solutions. This needs to change. The final infographic became the basis for the report cover, as well as the 2023 animated video that we produced with our friend and animator Loïs.

And on top of that… How about an animated video?

A 1min30 animated video was also created to help spread the word about this report. All animation was conducted by OneStop, and the music was conceived specifically for this project. You can watch the full video on top of this page.

This mandate has been one of the biggest projects we have taken on, with many many variables, deliverables, and tight deadlines. But we feel privileged to be able to support UNEP in spreading this vital message, and it always helps that the people we work with, collaborators or partners, are always friendly, kind, and ready to laugh with us.

Results

The full project, including the report, can be viewed on the United Nations Environment Programme website here. The report was viewed thousands of times, and hundreds of media organizations around the world picked up the story, including the guardian, linked here.)

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