Release of flagship report “Nature Based Solutions” for the World Economic Forum and UNEP.
Branding, design, layouting and animated video.
The World Economic Forum and the United Nations Environment Programme partnered up to conduct the most in depth analysis into the State of Finance for Nature to date. The report was to be published at a World Economic Forum conference in June 2021. UNEP selects about ten reports a year to be considered flagship, and therefore require quality communications to make sure the report has the desired international reach.
OneStop was selected to provide all communications for the launch of the report.
The first step was to define the visual identity of the programme. The keywords were “finance” and “nature”, so we decided on a professional and serious looking brand, with dark green and complementary red as main colors. Financial graphs and patterns were added as tertiary elements to enrichen the overall feeling. The title font is modern and boxy, and sets itself apart with a tech/finance look.